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Wednesday, June 22, 2011

““Every Year” Wins in 2011

Last week we received the exciting  news that The California Channel had won a 2011 Bronze Telly Award for the outstanding use of graphics in our “Every Year” public service announcement (WATCH).  I would personally like to commend my colleagues, and in particular Jason Fluhrer, for their outstanding work!

The PSA encourages residents to make themselves aware of state government proceedings—which ultimately impact every Californian in one way or another—whether the issue is funding for education that affects our children, labor practices that have an influence on your small business, or environmental decisions that involve the landscape around you.

As a public service provided by the California cable industry, we provide raw footage of happenings from all three branches of California government. By watching these events in their entirety from the Assembly floor, the steps of the Capitol, or the courtroom of the state’s Supreme Court, viewers can get a first-hand look at the discussions that occur and the decisions that are made.

This video was chosen as a winner from over 11,000 entries from all 50 states and several countries. Submissions are judged by advertising, production and other creative professionals from across the U.S. 

We are honored to have been chosen to receive this award! The Telly Awards has been around for over thirty years and is considered the premier award honoring outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions, and web commercials, videos and films.

Kudo’s to our California Channel team, and congratulations to this year’s other award recipients! (link to: Telly Awards)!

Friday, June 17, 2011

The Challenge of Objectivity - Part 2

Objectivity is crucial if we are to grow as a society. In fact one can argue that our forefathers built America on the very principles of objectivity. Trust and respect are still just as valued today as they were in 1776. Without objectivity our world would quickly spiral into total chaos and anarchy.
The California Constitution, which is one of the longest in the world, actually has been construed as providing rights broader than the Bill of Rights in the federal constitution, especially as it relates to objectivity. Article 1, Section 9 reads:
“Every citizen may freely speak, write, and publish his sentiments on all subjects, being responsible for the abuse of that right; and no law shall be passed to restrain or abridge the liberty of speech or of the press. In all criminal prosecutions on indictments for libels, the truth may be given in evidence to the jury; and if it shall appear to the jury that the matter charged as libellous is true, and was published with good motives and for justifiable ends, the party shall be acquitted; and the jury shall have the right to determine the law and the fact.”
One of the most impressive examples of objectivity that I have ever observed occurred years ago while being recruited by the CIA. Shortly after beginning the interview process, I was given a list of recommended books through which to research the agency.
Much to my surprise, these books were a perfectly balanced presentation of information in support and opposition of the CIA. My recruiters strongly encouraged me to read as much as I could to learn the good and bad aspects of their agency so that I could come to my own informed conclusions about them. In doing so, they may not have gained an employee, but they did gain my unbridled respect.
This level of objectivity, whether in the CIA interview process or on The California Channel, causes the individual to consider his or her own emotions and values. Knowing all sides is critical to making an informed and well thought out judgment or decision that is in harmony with one’s overall beliefs.
What would I recommend to someone searching for the truth?
Don’t accept one news source as purely factual. Explore as many as possible. Don’t just watch Glenn Beck, Bill Maher, Rachel Maddow, Stephen Colbert or Jon Stewart. Watch them all! Your reward will be a well rounded compilation of information that you can sort through in coming to a well informed and educated conclusion.
The more unfiltered the content the better. This is why our California Channel programming is unedited. Legislative, judicial or gubernatorial events are presented live or recorded and delivered directly to you the viewer without a middleman telling you what they perceive to be important.
There is no commentary, judgment or interpretation. As a viewer, you can watch these gavel-to-gavel proceedings and ultimately come to your own conclusions.
To watch California’s political happenings as they unfold, visit www.calchannel.com or watch us on your local cable system 24/7.
And the caller I mentioned last week – ultimately he did thank me three times for showing the program and motivating him to get involved.

Wednesday, June 15, 2011

California’s 2011 Budget Stalemate

So just who is to blame for this year’s stalemate on the State Budget? Does the blame lie with the Governor, the Legislature, or California voters?
Last November, 55 percent of California voters passed Proposition 25 which states that if the Legislature fails to pass a budget by the June 15 deadline, they will not receive any salary or reimbursement of expenses until the day a budget bill is presented to the Governor.
In any year in which the budget bill is not passed by the Legislature by midnight on June 15, there shall be no appropriation from the current budget or future budget to pay any salary or reimbursement for travel or living expenses for Members of the Legislature during any regular or special session for the period from midnight on June 15 until the day that the budget bill is presented to the Governor. No salary or reimbursement for travel or living expenses forfeited pursuant to this subdivision shall be paid retroactively.”
On June 2nd, California State Controller John Chiang announced that he would enforce the voters demand.
Some argue that the Legislature’s passage of a budget bill in March actually met the demands of Proposition 25, and therefore it is improper for the Controller to withhold their pay. It is a fact that $11 billion dollars in budget cuts were agreed to this past March
So who is right?
Unfortunately, despite the budget cuts agreed to last March, we are still $10 billion short of what is required to result in a balanced budget. Proposition 58, passed in 2004, requires that the state budget be balanced – meaning simply that expenditures cannot exceed income.
So do we cut expenditures? Do we try new means to generate more income?
Recently the Public Policy Institute of California conducted a poll and found that an impressive 61 percent of Californians support the general framework of Governor Brown’s plan to fill the budget hole with a combination of spending cuts and new revenues. The poll also reveals an electorate that is still very divided over what those revenues should be.
A majority of voters oppose raising sales and income taxes, but more than two-thirds of those polled support the concept of raising taxes on the state’s wealthiest earners.
A legislative gridlock has resulted. Many lawmakers are refusing to budge on their own beliefs and/or promises that they have made to constituents. Some have even signed pledges promising voters that they will not vote for any tax increases. Yet Legislators are being bombarded from all sides by constituents who are faced with funding cuts to programs vital to their existence. Some voters tell touching and heart-wrenching stories about how potential budget cuts will significantly change their lives for the worse.
The result is a true political conundrum.
Each side of the debate presents strong arguments to make their case. So who should be held accountable if the budget is not passed by the June 15th deadline?
The easy way to come to a decision is to read or watch a favorite and/or trusted news source. Or you could ask a friend. But can you really be sure that they have listened to all sides, weighed all the arguments? Are they presenting the “facts” to you in a colored or filtered manner to enhance their beliefs and arguments?
The best way to come to a truly educated decision is to find out for yourself what is really being said and what is actually happening. What kind of society will we become if we let others do the thinking and decision-making for us?
This is why we provide unedited, gavel-to-gavel coverage of committee hearings and floor sessions. We allow you to watch and listen to every nuance as Legislators debate the various facets of the State Budget. And we hope that what you see and hear will motivate you to get involved – to make a difference in what will affect you.
There is no question that we will all be impacted by this State Budget - whether it’s the downsizing of the population in correctional facilities, the lack of funding for in-home care services for handicapped citizens, or cuts in education that will be with us for years to come.
Legislators are now faced with the decision of whether voters will be best served with a budget that’s delivered on time or by taking as much time as needed to thoroughly review all budget options. Let them hear your voice – let us keep democracy alive.
To watch exclusive, live unedited coverage of your State Legislature, visit www.calchannel.com, or watch us on your local cable system 24/7.


Monday, June 13, 2011

The Challenge of Objectivity

I took a 47-minute phone call this morning from a viewer who was irate about a program we were airing on the working conditions for California farm workers (California'sHarvest of Shame). The caller was furious that we were showing a program that was counter to his beliefs and thus not “objective”. I tried to explain to the gentleman that our goal was to educate viewers by presenting all sides of the debate, and to subsequently motivate them to get involved in the political process.

Unfortunately in this case we only had the one program on this issue, but at least the presentation seemed well balanced and was not advocating for one side or the other. The program simply showed what working conditions a former Assembly Speaker discovered while visiting farms around California. To me the program was objective – but to the caller it was not.

Being objective is far more difficult than it seems—especially in the political world where virtually everything is driven by conflicting partisan desires. In fact some believe that the idea of true objectivity is impossible. Any parent who has attended their child’s Little League game can attest to that.
Have you ever listened to two or more reporters covering the same story? Were you amazed at the differences in the “facts” as they were presented?

As a former broadcast journalist, I am aware of the ways in which even a single word in a sentence can completely change the perception it creates and the sentiment it evokes for a reader or viewer. As a journalist you must work with time constraints and deadlines that seriously limit your ability to completely cover a story and to present all the “facts.” What one reporter sees as a “fact” may be seen as unimportant by another.
Modern journalists claim news reporting without bias, but by watching any news program, you will likely notice a slant. This happens in several ways:
  • The order in which news is prioritized – what the news director at one news station finds important, another news director may not.
  • The way quotes are edited—clever editing can change the entire meaning of a statement or tone of a report, and quotes can be taken out of their true context to make it seem like something else is being said.
  • The way stories are told—three different news programs may introduce and report the same story in three different ways.

Total objectivity is elusive. The mere choice of words a reporter uses to describe an event can reveal their emotional or real life experience as it relates to the story they are reporting. Their choice of words and method of delivery may then evoke meanings much different than the original intent and inadvertently cloud a viewer/reader’s ability to be totally objective about what they’ve been told. While objectivity is the goal of any good journalist, only a select few have earned strong public recognition of their objective integrity and unbiased reporting.

Visit my blog next week to learn why objectivity is important to preserve American principles.